Entries by bryant_nielson

DevRel in 2024: 8 Ways to Prepare Your Team for the Future

2024 promises major shifts in developer relations, according to our recent outlook. Economic conditions will pressure teams to justify value through attribution modeling and monetization. Educational products and personalized experiences will gain priority to help secure scarce technical talent. Channels will integrate into full lifecycle journeys. To align with and thrive within this evolving landscape, […]


Revolutionizing DevRel: My Udemy FREE Course Offer

I have decided to make my Developer Relations (DevRel) course on Udemy available for FREE. This initiative is not just about offering a free course; it’s a revolution in the way we approach learning and professional development in the tech industry. The implications of this offer are profound, touching on aspects of accessibility, community building, […]

DevRel 2023 Review and 2024 Outlook

2023 DevRel Review 2023 saw developer relations continue maturing into a strategic capability, though not without some lingering pandemic impacts. Many teams settled into hybrid engagement models balancing offline and virtual experiences. In-person events reemerged, but digital reach expanded through live streams and recordings. Omnichannel strategies became the norm. Developer recruitment and retention was more […]

Building a Culture of Continuous Improvement and Customer Focus

Previous articles explored tactical methodologies for customer-centric technology development – from design thinking to data analytics. But enacting these practices at scale requires instilling cultural values across teams and organizations. Developing a collective ethos of customer focus and continuous improvement transforms one-off tactics into institutionalized excellence. Cultivating a Customer Mindset A customer-centered culture starts with […]

Leveraging Data and Analytics for Informed Customer-Centric Decision-Making

The methodologies explored in previous articles – like design thinking and rapid prototyping – help teams build technology aligned to customer needs. But data and analytics provide the fuel to realize these approaches’ full potential. Quantitative insights complement qualitative observations to create complete pictures of the customer experience. When based on data, development decisions satisfy […]

Rapid Prototyping and Iterative Development: Accelerating Customer-Centric Innovation

Previous articles explored frameworks like design thinking and cross-functional teams to drive customer-aligned technology innovation. Two additional methodologies – rapid prototyping and iterative development – further enhance customer centricity. Let’s examine how. The Power of Prototyping Prototyping means creating simplified, experimental versions of a technology solution to gather concrete user feedback in the early stages […]

Building Cross-Functional Teams for Customer-Aligned Technology Innovation

Previous articles explored customer-centric methodologies like design thinking. But embracing these philosophies also requires organizational change. Building truly customer-focused technology demands assembling diverse, multidisciplinary teams. Cross-functional collaboration brings together varied perspectives that enrich innovation rooted in deep customer empathy. This article explores how to build these synergistic teams. Gathering Diverse Perspectives Design thinking shines light […]

Design Thinking: Navigating Technology Innovation Through a Customer Lens

In a previous article, we explored the importance of customer-centricity in driving technology adoption. Design thinking provides a practical framework for putting this customer focus into action. It injects an empathetic understanding of users into each phase of product development. What is Design Thinking? Design thinking comprises a 5-stage methodology for innovation centered around the […]

Embracing Customer-Centricity: A Path to Successful Technology Adoption

In the fast-paced world of technology, it can be tempting for companies to get caught up in the novelty of the latest innovations. However, truly impactful and sustainable technology adoption happens not through flashy features, but by deeply understanding customers’ needs. Customer-centricity should be the guiding priority for any organization looking to effectively integrate new […]

18 proven strategies to attract different stakeholders for your blockchain ecosystem

Educational Workshops and Webinars: Conduct regular workshops, seminars, and webinars to educate potential stakeholders about the benefits of your blockchain ecosystem. Highlight case studies that demonstrate its unique advantages. Transparency: Demonstrate the transparency of your blockchain solution. Blockchain’s open ledger system promotes trust among stakeholders by providing a clear record of all transactions and interactions. […]